Our relationships with our business partners, customers, and employees can make the difference between a successful business and one that is not growing.  If you intentionally, deliberately, and proactively work on building your “ships”—partnerships and relationships—you will have sustainable growth.


Understand the Other Person
Ask questions, listen, and discover what is happening in their business.  Truly understand the individual’s wants and needs and dig deep to connect with them on an emotional level.  Once you have a mutual understanding of each other’s objectives you can determine common goals and begin working toward achieving them together.


A partnership should not be one-sided or feel unfair. Often, reciprocity begins with good communication of expectations and how you are feeling about your role or position in the partnership.



Partnerships often contain an agreement where both parties are working together to implement or accomplish something. Working closely while executing with objectives with care, trust, and integrity is the foundation and the key to a successful partnership.


Exceed Expectations
Sometimes you may feel like “I have given it all I got!” Both parties need to always try and exceed what is expected so that no one becomes complacent or is taken for granted. Remember, the number one reason customers leave is because they feel undervalued or ignored.



Know Your Role and Purpose
In all of your relationships, you play a role. As a business owner or sales manager, your role is to create and share your vision, build a business plan, and get results through others. Your employees are looking to you to be the leader. Make sure to manage this role well.


Know Your Value
Ask yourself, “what value do I bring to this relationship and what areas do I need to work on?” If you do not bring value to the other person, then they may lose respect for you and emotionally disconnect in the relationship. Often, this results in a breakup or an employee leaving the company.


Empathy is to recognize, perceive, and directly feel the emotion of another person. Strengthen your empathy, and begin to think not with just your head, but your heart. This will enable you to look at a situation in a different light, put yourself in their shoes, and begin to have more of an emotional connection with the other person.


And finally…

Work on it!

Just like ships that sail the sea, your “ships” need to be solid and purposeful. So, constantly nurture them with consistent attention and work.



Krista Moore, president of K.Coaching, Inc., an executive coaching and consulting practice that helps hundreds of companies maximize their full potential through enhancing their sales strategies, sales processes and sales leadership.