Just like sales people, sales managers need skill development and training. So often they are put into a sales management role because they were a “great sales rep” and so often, we see them struggle and make mistakes because their new role as manager calls for a completely different skill set to succeed.
We also see cases where companies hire experienced sales managers and tell them to “go for it” with similarly disappointing results, usually because the direction was unclear or expectations were unrealistic.
Whether you’re a newbie or a veteran, without sales management training and development you can easily make mistakes.
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